E-Commerce 2078

Section A

Attempt any two questions.

1. What is e-commerce business model? Describe the key elements of e-commerce business model.

2. What are the security threats in e-commerce? How client server and data transactions securities are maintained in e-commerce?

3. What is e-payment? Discuss how credit card transactions, electronic checks and stored value
   payment system work. Mention their pros and cons

Section B

Attempt any eight questions.

4. Describe the factors that make U-commerce different from M-commerce?

5. What is industry value chain? Mention the generic players in the value chain.

6. What is digital wallet? How it works?

7. What is a catalog in e-commerce application? How can you create catalogs?

8. Define malicious code. How the potentially unwanted programs like adware and spyware works?

9. Discuss different pricing models for online advertisements

10. How facebook exchanges, reaction buttons and sponsored message are used for social
    marketing and advertisement.

11. What is Search Engine Optimization (SEO)? How on page SEO can be done?

12. How content based and collaborative filtering approaches are used for product
    recommendation in e-commerce?