E-Commerce 2081

Section A

Attempt any TWO questions.

1. What is a dual signature? Describe the dual signature operations? How is dual signature used during purchase request operation of SET protocol?

2. What is digital marketing? Why is it essential in e-commerce? How do marketing metrics like click-through rate, bounce-back rate and conversion rate influence E-mail marketing?

3. What is B 2 B e-commerce? Discuss various B 2 B business models.

Section B

Attempt any EIGHT questions.

4. What does omni-channel mean in terms of e-commerce presence? Justify with an example

5. How are exchanges different from industry consortiums?

6. What is an e-payment system? How do online credit card transactions work?

7. What are the basic elements to be considered while developing an e-commerce website?

8. How cryptography and hash functions are used in e-commerce to ensure security.

9. What is adware? How is the SSL protocol used in e-commerce?

10. How social marketing, mobile marketing and local marketing are used in e-commerce to promote business.

11. Describe the working mechanism of search engines.

12. Briefly explain the electronic transaction act of Nepal.