E-Commerce 2080

Section A

Attempt any two questions.

1. What is competitive advantage in a business model? How can firms achieve competitive advantage using dimensions of asymmetry, complementary resources, perfect market and leverage?

2. What is a digital wallet? How does it work? Describe the payment authorization and payment capture operations of SET.

3. What is display ad marketing? How attrition rate, view-to-cart ratio, acquisition rate and retention rate influence display ad marketing?

Section B

Attempt any eight questions.

4. What are some of the factors driving the growth of social e-commerce?

5. What is EDI? Describe the significance of EDI in e-commerce? Justify your answer with an example.

6. What is virtual currency? How does it work? Mention the usages of virtual currency in e-commerce.

7. What is catalog in e-commerce? How are catalogs created?

8. What is an intrusion? How intrusion detection systems are used to ensure security in e-commerce?

9. What is social engineering? How access control mechanisms are used in e-commerce for authorization?

10. How fan acquisition, amplification and brand strengthening is done using Facebook marketing tools?

11. What is the significance of recommendation systems in e-commerce? How is collaborative filtering different from content based?

12. How provisions relating to digital certificates are defined in the electronic transaction act of Nepal?