E-Commerce 2079

Section A

Attempt any two questions.

1. Explain different types of B2C business models with examples.

2. Why it is essential to enforce security in e-commerce? Discuss the different dimensions of e-commerce security from consumer and merchant perspectives.

3. Describe how electronic payments are done using digital cash, e-checks, and electronic billing presentment and payment systems. List their advantages and disadvantages.

Section B

Attempt any eight questions.

4. How pure e-commerce differs from partial e-commerce? Support your answer with proper examples.

5. Describe firm value chain and form value web. Mention their significance in e-commerce.

6. Why it is important to build catalogs in e-commerce systems? How static catalog differs from dynamic catalog?

7. What is identity theft? How spoofing and pharming can impact e-commerce trades?

8. Describe how rich pins, promoted pins and cinematic pins are used in Pinterest Marketing?

9. Discuss the concepts behind the online marketing metrics like impressions, Click-through rate, and page views.

10. Why it is essential to perform Search Engine Optimization (SEO)? How off page SEO can be done?

11. What is the significance of doing Google analytics and social media analytics in e-commerce? How they are done?

12. How auctioning is done In e-commerce? Discuss different types of auctioning.